reportage

For Africanews (Euronews Group), I contributed to the reportage ‘Cooperatives give Morocco’s women farmers a platform.’ My role was to interview the president of the Al Motmir cooperative as well as one of its beneficiaries, documenting their stories on how cooperatives in northern Morocco empower women farmers to access capital, add value to their produce, and challenge stereotypes. In addition to conducting interviews, I also handled recording on-site, ensuring that the voices of these women were authentically represented to an international audience.

Commercial Campaigns

I developed and executed the bilingual commercial campaign for Dynamic Sport Clinic’s Off-Season Training Program. My role included creative direction, photography, videography, and the production of Arabic and English social media content. I built the campaign narrative around recovery, strength, and preparation, ensuring the message resonated with both local athletes and the wider community. The campaign achieved strong engagement, enhanced brand visibility, and positioned the program as a must-have for athletes during their off-season. ​

For Royal Dental Clinic, I directed and produced a commercial campaign in collaboration with NNN Laboratorie. The project was designed to raise awareness about the partnership and highlight the world-class quality of dental crowns. Under the theme ‘From Dubai to Tetouan’, the campaign communicated precision, beauty, and excellence in dental aesthetics. My role included creative direction, photography, videography, and content production, positioning Royal as a leader in advanced dental care

Events Coverage

I produced an event coverage video for Nostalgia Night in Tetouan, capturing the full experience from start to finish. My role included filming key moments, documenting the atmosphere, and editing a dynamic recap that reflected the energy and purpose of the event. The final video served as both a memory for participants and a promotional tool for future editions

Social Media Content

I create a variety of social media content tailored for different audiences and platforms. My work includes producing short-form reels with diverse concepts such as educative content, cinematic storytelling, and ASMR-style experiences. Each project is designed to engage viewers quickly while maintaining strong visuals and clear messaging, helping brands grow their digital presence and connect authentically with their communities.